Transforming a 90-year-old Non-Profit

Rancho San Antonio, established in 1933 by Catholic Big Brothers in Redondo Beach and relocated to Chatsworth in 1938, is a distinguished nonprofit with a 90-year history of providing a safe haven for youth. This multifaceted organization offers a wide range of services aimed at healing and personal growth for young individuals.

These services include specialty mental health care, residential programs, outpatient services, youth diversion, substance use treatment, and housing for transitional age youth (TAY). Additionally, Rancho San Antonio introduces innovative creative healing arts interventions and complex trauma training. Utilizing an interdisciplinary approach, the organization promotes holistic healing by ensuring a balanced experience across physical, social, spiritual, psychological, and educational dimensions.

Since the 1950s, Rancho San Antonio has received ongoing support from The Knights of Columbus, enabling it to assist thousands of young men and women in their journeys toward recovery and change.

The objective is to modernize and renovate www.ranchosanantonio.org, which has not seen technical upgrades in over two decades. The optimization will focus on creating an ADA-compliant website that incorporates advanced UX/UI design to ensure accessibility and ease of use. Key elements of the redesign include SEO-optimized content to increase visibility, a uniform branding style that extends across all social media platforms, and professional photo and video production and editing to enrich the site’s visual appeal.

Additionally, the updated site will feature eCommerce capabilities to facilitate donations and product sales, alongside marketing strategies to enhance user engagement. Comprehensive training will also be provided to ensure ongoing maintenance and effective use of the new platform.

Our strategy involves comprehensive planning, including mind and road mapping, Information Architecture (Site Map) recommendations, and content organization. We focus on creating detailed customer profiles and personas, utilizing empathy mapping and examining partnership verticals to craft a seamless customer experience. The goal is to organize funnel-specific details to enhance the brand story and digital presence.

We conduct high-level analyses of short- and long-term business goals to optimize all tech stacks and collaborative systems, aiming for measurable outcomes. Through in-depth interviews with stakeholders, we align and consolidate goals, ensuring that the feature matrix and information architecture reflect project priorities. We also organize existing content, identify keywords for future content strategies across branding, website, platforms, and marketing — with ongoing content refinement throughout each phase. Additionally, we evaluate current and relevant database options, collaboration tools, and software to establish design and development specifications.

The objective is to modernize and renovate www.ranchosanantonio.org, which has not seen technical upgrades in over two decades. The optimization will focus on creating an ADA-compliant website that incorporates advanced UX/UI design to ensure accessibility and ease of use. Key elements of the redesign include SEO-optimized content to increase visibility, a uniform branding style that extends across all social media platforms, and professional photo and video production and editing to enrich the site’s visual appeal.

Additionally, the updated site will feature eCommerce capabilities to facilitate donations and product sales, alongside marketing strategies to enhance user engagement. Comprehensive training will also be provided to ensure ongoing maintenance and effective use of the new platform.

The objective is to modernize and renovate www.ranchosanantonio.org, which has not seen technical upgrades in over two decades. The optimization will focus on creating an ADA-compliant website that incorporates advanced UX/UI design to ensure accessibility and ease of use. Key elements of the redesign include SEO-optimized content to increase visibility, a uniform branding style that extends across all social media platforms, and professional photo and video production and editing to enrich the site’s visual appeal.

Additionally, the updated site will feature eCommerce capabilities to facilitate donations and product sales, alongside marketing strategies to enhance user engagement. Comprehensive training will also be provided to ensure ongoing maintenance and effective use of the new platform.

The objective is to modernize and renovate www.ranchosanantonio.org, which has not seen technical upgrades in over two decades. The optimization will focus on creating an ADA-compliant website that incorporates advanced UX/UI design to ensure accessibility and ease of use. Key elements of the redesign include SEO-optimized content to increase visibility, a uniform branding style that extends across all social media platforms, and professional photo and video production and editing to enrich the site’s visual appeal.

Additionally, the updated site will feature eCommerce capabilities to facilitate donations and product sales, alongside marketing strategies to enhance user engagement. Comprehensive training will also be provided to ensure ongoing maintenance and effective use of the new platform.

The objective is to modernize and renovate www.ranchosanantonio.org, which has not seen technical upgrades in over two decades. The optimization will focus on creating an ADA-compliant website that incorporates advanced UX/UI design to ensure accessibility and ease of use. Key elements of the redesign include SEO-optimized content to increase visibility, a uniform branding style that extends across all social media platforms, and professional photo and video production and editing to enrich the site’s visual appeal.

Additionally, the updated site will feature eCommerce capabilities to facilitate donations and product sales, alongside marketing strategies to enhance user engagement. Comprehensive training will also be provided to ensure ongoing maintenance and effective use of the new platform.