After 800 signups and 300 members, I shut it down.
As a woman of color, we wear a variety of colors and styles ranging from our natural curls, to braids, to short buzz cuts, to wigs, to weaves, the list goes on.
In this case, I am referring to hair weaves. Hair weaves can range from $50 to bundle upwards to $300 a bundle, mostly from India, Brazil, and other countries where women and girls grow their hair and cut it to sell or give away for free for religious purposes profited by another company.
So, hair is expensive. And because it is costly, people hold it just in case they want to use it again. Its value is emotional where you can’t let it go at times, simply because you paid almost one month’s car note on it.
So, I created a domain name, www.hairweaveforcash.com, to see if other people had the same problem.
The premise was simple
Who had the same problem (Hair Bags), and what could be an incentive to release the hair without the guilt of the emotional attachment to how much you spend on it (Money).
I did not have a full idea or action plan, but the idea included, what if I buy used hair and possibly resell it.
I created a simple logo, bought the domain, created a site on WordPress, wrote some “potential” ideas of how it can work, and launched.
It was very simple. “WE BUY HAIR”
Since this was in my free time, engagement was limited. I received a few emails that were skeptical of the idea, but the questions helped me how it can potentially evolve.
At the moment, I was servicing a problem, but I did not have any concrete solutions.
I invented some type of flow that can possibly function of a possible solution
- We Buy Your Hair.
- We Clean It.
After this, more emails of questions started to come in.