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After 800 signups and 300 members, I shut it down.

During my free time, I tend to think of unique ideas, sometimes mixing and matching ideas.

It usually starts like this

In my head,

“What do you have a problem with?”

Also, in my head,

“I have a problem with these hair bags. What should I do about it?”

Context

As a woman of color, we wear a variety of colors and styles ranging from our natural curls, to braids, to short buzz cuts, to wigs, to weaves, the list goes on.

In this case, I am referring to hair weaves. Hair weaves can range from $50 to bundle upwards to $300 a bundle, mostly from India, Brazil, and other countries where women and girls grow their hair and cut it to sell or give away for free for religious purposes profited by another company.

So, hair is expensive. And because it is costly, people hold it just in case they want to use it again. Its value is emotional where you can’t let it go at times, simply because you paid almost one month’s car note on it.

So, I created a domain name, www.hairweaveforcash.com, to see if other people had the same problem.

The premise was simple

Who had the same problem (Hair Bags), and what could be an incentive to release the hair without the guilt of the emotional attachment to how much you spend on it (Money).

I did not have a full idea or action plan, but the idea included, what if I buy used hair and possibly resell it.

I created a simple logo, bought the domain, created a site on WordPress, wrote some “potential” ideas of how it can work, and launched.

It was very simple. “WE BUY HAIR”

Since this was in my free time, engagement was limited. I received a few emails that were skeptical of the idea, but the questions helped me how it can potentially evolve.

At the moment, I was servicing a problem, but I did not have any concrete solutions.
I invented some type of flow that can possibly function of a possible solution

  • We Buy Your Hair.
  • We Clean It.
  • ReSell.

After this, more emails of questions started to come in.

Domain Name Winner

The domain name optimized through the catchy phrase and domain name. It landed in the top search results for “Sell Hair” and “Sell My Hair” without me doing any extra SEO.
I chose the domain that people would usually google even though it was random. Hair Weave For Cash is pretty straightforward. Not knowing this, there were hundreds of people interested in this.

The idea was simply unique with little competition.

The next phase included offering a better call to action since emails started to flow a bit more. I believed the feedback would drive the idea. I upgraded the landing page for feedback and questions, essentially creating a questionnaire to figure out what they want. This turned out to be a success as it amassed over 800 sign-ups without any advertising or marketing. So, this is what I found out.

Donations
Some people just what to give to someone else but not throw it in the garbage, debunking my theory, t

Shops Closing
A few shops that were going out of business had an influx of products.

Some Money
Some people wanted some money for their loss. Not a lot, but something.

I was able to respond to people to answer their questions, but it was more so the same philosophy, just expanded it a bit. After the many signs ups, I put up a”We are shutting down statement” to deal with the responses I currently had to get to the drawing board.

I was able to respond to people to answer their questions, but it was more so the same philosophy, just expanded it a bit.

After the signs ups, I put up a “We shutting down Statement.” to deal with the responses I currently had to get to the drawing board.

Co-Founder Interest
Someone from California reached out and admired the idea and wanted to join. It was just me at the time and said yes, and told her the truth of the progress and working on a viable business model.

She was cool with that. We set up meetings and talked about goals. It was good to bounce ideas back and forth.

Personal Values
vs. Personal Gain

The questions were overwhelming, and I could not respond fast enough. I tapped into my values, which included creating systems through automation and running itself. I decided the viable business model would be a Buy and Sell marketplace.

Users would submit their products for potential buyers to purchase. There was no other hair market that did that.

Domain Name Winner

The domain name optimized through the catchy phrase and domain name. It landed in the top search results for “Sell Hair” and “Sell My Hair” without me doing any extra SEO.
I chose the domain that people would usually google even though it was random. Hair Weave For Cash is pretty straightforward. Not knowing this, there were hundreds of people interested in this.

The idea was simply unique with little competition.

The next phase included offering a better call to action since emails started to flow a bit more. I believed the feedback would drive the idea. I upgraded the landing page for feedback and questions, essentially creating a questionnaire to figure out what they want. This turned out to be a success as it amassed over 800 sign-ups without any advertising or marketing. So, this is what I found out.

Donations
Some people just what to give to someone else but not throw it in the garbage, debunking my theory, t

Shops Closing
A few shops that were going out of business had an influx of products.

Some Money
Some people wanted some money for their loss. Not a lot, but something.

I was able to respond to people to answer their questions, but it was more so the same philosophy, just expanded it a bit. After the many signs ups, I put up a”We are shutting down statement” to deal with the responses I currently had to get to the drawing board.

I was able to respond to people to answer their questions, but it was more so the same philosophy, just expanded it a bit.

After the signs ups, I put up a “We shutting down Statement.” to deal with the responses I currently had to get to the drawing board.

Co-Founder Interest
Someone from California reached out and admired the idea and wanted to join. It was just me at the time and said yes, and told her the truth of the progress and working on a viable business model.

She was cool with that. We set up meetings and talked about goals. It was good to bounce ideas back and forth.

Personal Values
vs. Personal Gain

The questions were overwhelming, and I could not respond fast enough. I tapped into my values, which included creating systems through automation and running itself. I decided the viable business model would be a Buy and Sell marketplace.

Users would submit their products for potential buyers to purchase. There was no other hair market that did that.

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